Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio. Paramount was the first successful nation-wide distributor. Before this films were sold on a state-wide or regional basis, not only was this inefficient, but it had proved costly for film producers.
Since the earliest days of the cinema the development of vertical integration—ownership of the means of production, distribution and exhibition by the same company, paramount was one of these companies. Paramount originally owned all there actors, producers etc, this kept the cost of production to a minimum. Paramount was leaders in Vertical integration this meant that the studios created the films, had the writers, directors, producers and actors on staff, owned the film processing and distributed to the theatres they also owned. This meant they controlled what was shown and meant they earned much more money.
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