ITV is the biggest commercial public service TV network in the United Kingdom, Launched in 1955, that started out in London, and it was previously known as Granada. Since the merger of ITV, it has expanded its family of channels with the launch of ITV2 in 1998, ITV3 in 2004, ITV4 in 2005 and CITV in 2006. This is an example of horizontal integration as ITV is concentrated on television.
ITV is made up of 15 regional licenses and in November 2009 ITV secured full ownership of GMTV, the national breakfast-time channel 3 license. ITV is not owned by one single company, the network itself is governed by a regulatory body, Ofcom. ITV is a public service broadcasting organization.
ITV is primarily funded by advertisements, however sell their programmes by syndication which creates further income, sponsoring and product placement are also other ways which they create money.
No comments:
Post a Comment