Monday 14 November 2011

Regulation Of The Media Sector

Regulatory and professional bodies:
British Board of Film Classification (BBFC)
The BBFC is an independent, self-financing and not-for-profit media content regulator. They operate the classifications of films, TV, adverts and video games. They have a set of rules that they look at whilst watching a programme and then they tick off things such as swearing, blood or obscene material which then gives the programme they correct age verification. Part of the job, of the BBFC is to regulate films in to age categories based on the content above, they rate films with U, PG, 12, 15 and 18. 

British Video Association

The British Video Association is the trade body that represents the interests of publishers and rights owners of video entertainment.


Film Distributors Association
Film Distributors' Association Ltd. (FDA) is the trade body for theatrical film distributors in the UK - the companies that release films for UK  cinema audiences. They represent a distribution stance in regular representations to and consultations with the UK Film Council, the government and other trade organisations in the film industry. They are also a passionate advocate of distributors' pivotal role in the well-being of the whole film economy.

Video Standards Council (VSC)
The VSC develop and oversee a Code of Practice designed to promote high standards within the video industry.

Television, Radio and Telecommunications Office for Communication (Ofcom)
Ofcom stands for the office of communications; it is the Independent regulator and competition authority for the UK communications industries. Ofcom is the regulator of TV, Radio and Internet, this means when production companies want to add content to the TV, Radio or Internet they have to have it regulated by Ofcom. As the regulatory body for media broadcasts, part of Ofcom's duties are to examine specific complaints by viewers or listeners about programmers broadcast on channels that it has licensed. If a member of the public has a complaint to make about a programme such as Big Brother, they would file this complaint to Ofcom.

Trading Standards Central
Trading standards professionals enforce consumer related legislation, legislation which is vast and constantly evolving and changing. On simple terms they check brands are ligit.  
  
Press Complaints Commission (PCC)
The press complaints commission deal with complaints within the press. An example of this would be a offensive or harmful comment from newspapers directed to the public, if they did not like the comment the Press Complaints Commission is who they would complain to.

Advertising Standards Authority (ASA)
The ASA is the UK's independent regulator of advertising across all media, including
marketing on websites. They work to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes.

The Mobile Entertainment Forum (MEF)
MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities

The Independent Games Developers Association (IGDA)
TIGA is the trade association representing the UK's games industry. Our members include independent games developers, in-house publisher-owned developers, outsourcing companies, technology businesses, universities, individuals and students.

British Academy of Film and Television Arts (BAFTA)
The British Academy of Film and Television Arts is the UK's leading independent charity working with the film, TV and video games industries.
Commercial Radio Companies Association (CRCA)
The Commercial Radio Companies Association (CRCA) is the trade body
for UK commercial radio. It represents commercial radio to Government,
the Radio Authority, copyright societies and other organisations
concerned with radio.
The International Visual Communication Association (IVCA)
IVCA is the independent not for profit membership organisation representing the creators and commissioners of film, video, digital and live events for the corporate and public sectors.

Worldwide Web Consortium (W3C)
The World Wide Web Consortium (W3C) is an international community where Member organizations, a full-time staff, and the public work together to develop Web standards.
British Web Design and Marketing Association
The UK Web Design Association was established in 2001 to encourage and promote industry standards within the British web design and new media sector.

British Interactive Multimedia Association (BIMA)
BIMA is the British Interactive Media Association

With offices in England, Scotland, Wales and with our regional representatives spread across the country BIMA exists to do three key things...
  • Support and promote the British digital industry
  • Share knowledge and best practice
  • Reward great work and encourage the next generation
If you are involved in digital, you can benefit from being a BIMA member.

Regulatory issues:
Ownership
An example of ownership is when ofcom had to decide if one person can own to much media related content. Media regulators had to decide whether or not to let this deal go through. The whole Rupert Murdoch scandal is a good example of this. I think consumer choice is a good thing, because this way the media's ownership is spread between many people and younger, up and coming students have more opportunities to get involved in the media sector.

Monopoly
Monopoly interlinks with Ownership, this is because as Ownership is in place it stops what are called Monopolies from happening. A Monopoly is when somebody takes over so many sectors of the media. An example of this would be if there was only one newspaper, one news channel and one radio station.

Access
Access means that all services such as television, cinemas or radio need to be accessible to all viewers such as deaf or blind people. Radio and television need to have a audience which is large enough for them not to break their regulations.

Consumer Choice
When broadcasters such as the bbc have to target everyone as their audience, they have to make their programmes suitable for all age ranges. Ofcom would be a regulatory body who will help regulate films, games and TV to help make sure there is a lot of consumer choice. I think this is obviously necessary as if consumer choice wasn't in place children and youths would be vunerable to inappropriate material an example of this would be obscenity.

Freedom of Information
Freedom of information legislation comprises laws that guarantee access to data held by the state. They establish a "right-to-know" legal process by which requests may be made for government-held information, to be received freely or at minimal cost, barring standard exceptions.

Censorship
Censorship is the suppression of speech or other public communication which may be considered objectionable, harmful, sensitive, or inconvenient to the general body of people as determined by a government, media outlet, or other controlling body. For example when television channels such as Film4 put films on they can only make them viewable past 9 o'clock if they are 18+ content.

Taste and Decency
Taste and decency is what different people like to watch so this has to be decided so that when television is broadcasted there is always something for someone to watch. These programmes are based upon different people and what backgrounds they come from, it is also based on age and gender as people get older the more content comes available to them. Companies such as Ofcom are the regulators in charge of what contents is shown so that there is something for everyone.

I think regulatory bodies are very useful because they protect children from seeing content which is not suitable therefore giving them a better upbringing. Persons under the age of 18 have a right to be protected from certain content. I agree with all the rules that are used in order to protect people. I agree with these rules because if they wasn't in place I think the upbringing of many children would suffer because they are not protected from material that is unsuitable. I agree with all of the regulatory bodies being in place because this helps to protect all different types of people, making television suitable for everyone.

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